New CEO named for Big Data startup helping insurers and hospitals control costs

July 8, 2016

After a year as an adviser watching the software work, longtime health management consultant Ken Di Bella has been named CEO of a startup stitching together multiple data sources to help hospitals and insurers improve care and reduce costs.

Health Data Intelligence LLC was launched three years ago, its first client a medical claims management company overseeing some 800,000 insured members. It has built a roster of hospital and managed care clients and is close to landing another.

Di Bella said one potential client watching a demonstration was amazed at one-click data reports from HDI’s software that it had been asking its current vendor to build for months.

“It’s broad and it’s deep and it gives disparate department heads better information that they need to better manage their departments,” Di Bella said. “I have never been associated with a product in my life that so completely smokes the rest of the competitive field.”

Di Bella has 40 years' experience in managed care. He'd like to push sales past $3 million in the year that started with his June 1 appointment, and aim for $100 million within seven years.

HDI founder Jude Odu remains President and becomes Chief Product Officer of the four-person company based at the CompuSuites co-working space in Upper Arlington. Formerly a manager for clinical analytics at University Hospitals in Cleveland, Odu moved to Columbus for the startup scene and founded HDI in 2014, designing the software and building it along with contract developers.

The four-person startup uses a contract sales force within the managed care industry.

The company raised $125,000 in fall, according to a Form D filed with the Securities and Exchange Commission, which also indicated it had less than $1 million in sales, and has raised additional funds from private investors since then. Di Bella said he could not discuss the funding round.


By Carrie Ghose, staff reporter for Columbus Business FirstOriginal article here.

Health Data Intelligence Helping Employees Stay Healthy

March 14, 2016

Written by Robert Leitch, Ohio Third Frontier

For any business that offers health insurance, keeping employees healthy is essential to keeping the cost of insurance low. Businesses with thousands of employees can save millions of dollars each year if employees maintain their health by going to yearly checkups, taking their prescribed medications and refilling those prescriptions when needed. Sick employees are costly to employers, but most businesses have no way to keep tabs on employees to make sure they’re staying healthy.

Columbus, Ohio’s Health Data Intelligence uses analytics to help businesses and organizations effectively manage the health of their employees. The company’s cloud-based software pulls data from medical and pharmaceutical claims processed each time an employee goes to see a physician or fills a prescription at a pharmacy. That data is then compiled in a dashboard, allowing businesses to identify those employees who are likely to incur additional medical costs in the near future.

“Case managers can use their Population Intelligence dashboard to help employees maximize the benefits of their health plan and improve their health,” said Jude Odu, founder and CEO of Health Data Intelligence. “The work accomplished by these case managers can assure an employer that their health plan is providing for healthier employees and families at reduced healthcare costs.”

A majority of Health Data Intelligence’s clients are self-insured employers and large organizations with many employees, including hospitals and health systems.

Odu has worked in healthcare his entire career, including data management work for University Hospitals in Cleveland, Ohio. He got the inspiration to start Health Data Intelligence while doing research for his Ph.D. dissertation, which focuses on health insurance claims and administrative data. As he collected the information necessary for his project, he realized that kind of data would be beneficial for businesses looking to track the cost of their health insurance plans.

Health Data Intelligence received $150,000 in funding from Rev1 Ventures, a central Ohio partner of Ohio Third Frontier. Often called concept funding, the company used this money to gauge interest from potential customers, hire additional employees and advance the company’s software to make it as user-friendly as possible. In addition to financial assistance, Health Data Intelligence also received administrative help from Rev1.

“They helped us with mentoring and connected us with professionals who helped refine our marketing strategies,” said Odu. “They also introduced us to other investors and provided office space for the company. We’ve appreciated all their support both before and after funding.”

Health Data Intelligence currently has five employees, with clients in Illinois and North Carolina. They are in the process of signing their first Columbus-based client, with the goal of expanding to more cities across the country in the near future. Odu says his company is very fortunate to be located in central Ohio.

“I love working in Ohio and starting a business here,” said Odu. “The climate here is very friendly to startups and everyone is interested in helping new companies succeed. There’s nothing holding entrepreneurs back.”

Original article available at

Health Data Intelligence Closes Initial Round of Funding for Continued Innovation in Population Health Management.

July 28, 2015

Columbus, Ohio – Health Data Intelligence (HDI), an innovative leader in healthcare analytics and evidence-based business decision support announced today that it has closed a round of funding led by Rev1 Ventures (formerly Tech Columbus). “This funding enables us to continue our innovation in healthcare analytics technologies,” stated Jude Odu, HDI’s CEO. “With population health management steadily gaining relevance, Rev1’s investment gives us the confidence to move into the future boldly with Population Intelligence and the rest of our product suite.”

In a health care landscape that is constantly evolving, it is imperative that organizations not only see their health plan members as consumers, but also analyze how their care is delivered and at what cost. HDI is helping to accomplish this in two ways: by enabling companies elevate their employees to a healthier living at reduced cost through innovation that protects their most valuable resource; by enabling hospitals get a handle on runaway patient care costs by identifying and intervening in the sickest patients before their conditions get worse and costlier.

HDI’s Population Intelligence Suite works to establish “real-time” consumer-driven goals and delivers the actions needed to accomplish those goals through the following ways:

  • Vendor neutral data integration that combines care delivery and claims data into a comprehensive, unified knowledge platform.
  • Innovative Risk Spheres that stratify all health care consumers and patients into manageable, actionable risk categories.
  • Advanced predictive models that constantly monitor healthcare resource utilization while flagging high cost individuals for timely intervention in order to mitigate rising costs.
  • HDI’s vendor neutral data integration capabilities bring clinical, financial and claims data together to form a comprehensive picture of members’ health. HDI’s dashboards deliver front-line care delivery insights, provider profiling, and actionable information for more effective case management and care coordination. This robust and easy to use platform provides critical intelligence needed to manage patient wellness and minimize associated care delivery costs.

Population Intelligence is well-positioned to help health plans, employers, brokers, benefit consultants, TPA’s, ACO’s, hospitals and health systems to improve their financial bottom line.

About Health Data Intelligence

HDI is leading innovation in healthcare analytics, evidence-based business decision support, and population health management solutions for the healthcare industry.

HDI’s mission is to help healthcare organizations achieve improved quality of care for patients while eliminating waste and improving financial outcomes. HDI empowers healthcare professionals to make better-informed decisions that make a difference in people’s lives.

The HDI team is a dynamic group of healthcare veterans with deep experience in both clinical and business settings. The team brings over 40 years of direct, hands-on experience in healthcare IT, data analytics, clinical decision support, and medical services.

Health Data Intelligence Takes a Stance against “Status Quo” by Implementing the Johns Hopkins Adjusted Clinical Groups (ACG®) System

April 9, 2015

Columbus, Ohio – Continuing to lose money in this era of value based payment is no longer an option for hospitals. To counter the real possibility that many hospitals will go out of business within the next five years, Health Data Intelligence (HDI) is seeking to challenge the status quo that has come to characterize healthcare’s lagging financial performance by adopting the Johns Hopkins Adjusted Clinical Groups® (ACG®) system as part of its population health management portfolio. HDI is excited to announce the addition of the Johns Hopkins ACG® methodology to its CarePlan Enterprise Analytics Suite as well as its Population Intelligence population health management solution.

For over three decades, the Johns Hopkins ACG® System has been the gold standard for risk-adjustment and population profiling. Based on the premise that clustering of morbidity is a better predictor of health services resource utilization than the mere presence of specific diseases or disease hierarchies, the ACG® System provides a multi-morbidity framework that is clinically logical, informative of future healthcare resources, easy to use, and applicable to both financial and clinical settings.

“The pairing of the ACG® system with HDI's own Fathom risk stratification methodology provides healthcare organizations with the most potent tool available today to discover and effectively manage the cost of care and resource utilization of their entire patient populations,” noted Jude Odu, HDI’s CEO.

HDI will be showcasing its healthcare analytics and population health management technologies from April 13 – 15, 2015 at the HIMSS Annual Conference in Chicago. HDI will provide product demonstrations and facilitate discussions around the new Population Intelligence tool for population health management, and the CarePlan enterprise-level analytics suite that provides performance metrics for identifying and addressing the root causes of the challenges hospitals face today, at their HIMSS15 booth location S-37.

Health Data Intelligence “bends healthcare cost curves” with its launch of Population Intelligence at HIMSS15

March 28, 2015


“Health Data Intelligence’s Population Intelligence and health predictive modeling technology is a game changer for employers that truly want to bend their medical cost curve.” – Douglas Dunn of Employee Benefits Advisors, Inc. of Davidson, NC.

Health Data Intelligence (HDI) is excited to announce the launch of Population Intelligence, a disruptive cloud-based software solution that equips organizations to improve the health of their populations – employees, patients, or both.

Population Intelligence harnesses the power of a multi-dimensional, risk-stratifying and predictive methodology to deliver the following specific benefits:

  • Increased revenue
  • Improved patient outcomes
  • Reduced disease burdens
  • Decreased overutilization of services
  • Mr. Dunn provided further comments: “HDI exceeded our expectations in developing an industry leading platform to help employers better understand where their claims dollars have been spent, but more importantly where their claims dollars will be spent going forward.”

Population Intelligence employs cutting edge predictive models from the Johns Hopkins Adjusted Clinical Groups (ACG®) system to assess illness burden and predict care and cost utilization across entire patient populations.

“We very deliberately designed Population Intelligence to be ahead of the curve and forward-looking in every aspect of population health management,” added Jude Odu, CEO of HDI. “We look forward to helping organizations across the country identify and reduce runaway costs associated with managing the health of their patient populations.”

The Population Intelligence product suite will be officially launched on April 13, 2015 at the HIMSS Annual Conference in Chicago. At the product launch, HDI will provide demonstrations of Population Intelligence for population health management, and CarePlan, its enterprise-level analytics suite that provides performance metrics to identify and address the root causes of important problems that hospitals face today. HDI’s HIMSS15 booth location is S-37.